Lululemon
Campaign using AI
Role: Art Direction, Copywriting, AI Design, Photography,
Pre & Post-Production
The Approach:
The key ask for this brief was to create a multi-channel campaign utilizing both photography and artificial intelligence. I proposed a new product offering, color-coordinated sets called “Duos,” and created a campaign that draws on natural elements, especially the sky and clouds, to represent the blue and white Duo set.
Social Images
These images would be shared as the product launch on social media, playing off the name “Duos” in the copy.
The images focus on the products and how they can be mix-n-matched.
I relied heavily on the existing brand voice and imagery while directing the shots and during post-processing.
AI Generative Designs
When ideating this concept I was focusing on the surreal idea of confining the elements and bringing them to the consumer in an awe-inspiring way.
I ended up going with this cloud in a box concept as the OOH AI execution. While consumers are stopped to investigate the cloud, they’re greeted by the Duo sets floating inside.
I also generated floating imagery for the standalone products, which could be expanded to include the entire product range and other color ways for use on socials and e-commerce.
