Four Forty Four
Art Direction Challenge
Project Summary:
The '444' project was one of the most challenging experiences of my design school journey. The brief required me to create four distinct campaigns across four different industries within just four weeks—without using any stock assets (not even mockups). With such tight constraints, I quickly developed a meticulously organized plan and production timeline to stay on track.
To push my creative boundaries, I intentionally chose a mix of dream clients and industries I had never worked in before, ensuring that each campaign would not only showcase my adaptability but also expand my skillset. This project was a true test of my ability to innovate under pressure, and it became a defining moment in my growth as an art director.
Campaign #1: JW PEI
Seasonal awareness campaign for Spring Summer 24
Campaign #2: Nest Fragrance
Spring seasonal awareness campaign for Rose scent collection
Campaign #3: Little Words Project
Mother's Day campaign targeting multi-generational consumer base
Campaign #4: Malibu Rum Cocktails
Summer seasonal awareness campaign for new flavors and malted beverage "Malibu Splash.”
Project Takeaways:
To put it candidly, '444' was like playing a four-week game of whack-a-mole—constantly juggling ideation, sourcing props and models, shooting, retouching, designing, and presenting. This project consumed my every waking moment, and I learned firsthand the invaluable skills of multitasking and time management. It pushed me to work at full capacity, teaching me how to stay organized and focused under extreme pressure.