Fresh Beauty
Holiday Social Content
Project Summary:
For this collaboration, I partnered with Fresh Beauty’s social media team to create festive holiday imagery for digital channels. One final image was shared on the brand’s Instagram feed.
As part of a concurrent SCAD class brief, I expanded the concept into a full 360° campaign—designing mockups for print, web, and OOH to envision how the visuals could extend beyond social media.
Project Takeaways:
Receiving feedback from Fresh’s social team that my content was a top performer for the quarter was a significant highlight for me. I credit this to my deep understanding of Gen-Z trends and my ability to align content with the brand’s authentic voice. By conducting thorough research into current trends and the brand’s identity, I was able to create content that not only resonated with the audience but also maintained a high level of polish and impact.