Fresh Beauty
Holiday Social Content
Project Summary:
For this project, I created holiday social imagery for Fresh Beauty after receiving a creative brief and gifted products. One final image was shared on the brand’s Instagram feed.
As part of a concurrent SCAD class brief, I expanded the concept into a full 360° campaign - designing mockups for print, web, and OOH to envision how the visuals could extend beyond social media.
Project Takeaways:
Receiving feedback from Fresh’s social team that the image performed particularly well on Instagram was a significant highlight for me. I credit this to my understanding of Gen-Z trends and my ability to align content with the brand’s authentic voice.