Art direction and digital storytelling for an iconic lifestyle brand. Focused on translating a refined, approachable aesthetic across seasonal campaigns and social-first touchpoints.
Amazon Banners
Designed a series of homepage and product-page banners for Martha Stewart’s Amazon storefront, showcasing new collections and limited-time offers. Each banner was crafted to align with Amazon’s visual standards while preserving brand integrity and elegance.
Email Newsletters
Developed branded email campaigns promoting product launches, editorial content, and seasonal inspiration. I built layouts for Klayvio optimized for engagement with an emphasis on mobile-first UI/UX.
Content Creation
Created still and motion-based content for Martha Stewart’s social channels, with an emphasis on seasonal content and brand collaborations. Assets were designed to drive engagement while staying cohesive with the email and web materials.
