Art direction and visual design for a heritage lifestyle brand rooted in femininity and timeless elegance. Focused on translating classic floral motifs and romantic brand codes into modern digital storytelling.
Amazon Banners
Designed homepage and product-page banners for Laura Ashley’s Amazon storefront, highlighting new collections and brand milestones. Each layout balanced the brand’s romantic visual language with clean, shoppable design optimized for digital performance.
Email Newsletters
Created email layouts promoting new launches and seasonal storytelling moments. The designs focused on soft color palettes, heritage floral prints, and editorial typography that reflected Laura Ashley’s refined aesthetic.
Event Collateral
Designed printed collateral for brand events, including invitations and tote bags. These pieces drew inspiration from Laura Ashley’s archival patterns, reinterpreting them through modern layouts and subtle floral motifs.
