Art direction and visual storytelling for a heritage lifestyle brand. Focused on elevating seasonal narratives across digital and social touchpoints with a warm, refined aesthetic.
Amazon Web UI Wireframe
Created wireframes for Sur La Table’s Amazon storefront to define layout and hierarchy for seasonal and evergreen content. The design emphasized storytelling, product focus, and visual alignment with the brand’s owned channels.
Amazon Banners
Designed a seasonal homepage banner (desktop and mobile) promoting Sur La Table’s in-house magazine. The layout highlighted editorial imagery and messaging, introducing readers to new recipes, product features, and lifestyle content.
