Art direction and digital storytelling for a nationally recognized lifestyle brand. Focused on visual consistency, typography, and elevated digital assets across campaigns, email, and e-commerce touchpoints.
Brand Book
Led a full overhaul of Emeril’s brand book to modernize the visual identity, tighten storytelling, and create a cohesive tool the team now uses to pitch retailers and partners. This deck serves as the brand’s “first handshake,” introducing Emeril’s world, product categories, and market impact in a clean and elevated way. Abridged preview below. Full deck available upon request.
Amazon Banners
Designed a series of banners for the Emeril Lagasse Amazon storefront to promote key cookware collections and seasonal offers. Each banner was crafted to maintain the brand’s bold, approachable tone while adhering to industry standards for legibility and performance.
Email Newsletters
Designed and built promotional emails highlighting new product launches and brand storytelling moments. The layouts emphasize clarity, rhythm, and strong visual hierarchy, reflecting the brand’s balance of sophistication and accessibility.
